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Thesis on pop art

Artists of the pop art movement needed to respond to commercialism for one main reason. It needed to connect to the people. This is what creates the "pop" in pop art. Abstract expressionism was loved by galleries and buyers, but was often disregarded by the general public as being too esoteric. Pop art wanted to cast the same eye which advertisers did over the public. Instead of trying to sell them product, they wanted to sell them art. To sell them concepts and ideas which would show up both the failings of capitalism and its opposite.

This dissertation undertakes primary research in the form of in-depth interviews with twenty American septuagenarians, seeking their view whether Pop Art constitutes art. The age group is of particular interest, as they were in their twenties when Andy Warhol exhibited solo for the first time at the Stable Gallery in 1962. The thesis reflects on how the respondents identify with Pop Art, not only as they interpreted it in the 1960s and 1970s, but their understanding and value for Pop Art today. Additionally, the paper explores whether septuagenarians invested in Pop Art, and whether they would consider investment in pieces today.

Warhol went on to become an illustrator for Glamour magazine, which placed him as a leading figure in the 1950s Pop Art movement. His aesthetic was a unique convergence of fine art mediums such as photography and drawing with highly commercialized components revolving around household brand and celebrity names. Garnering international attention for his unique productions, Warhol loved to maintain an element of personal and professional mystery, admitting that he never discussed his background and would invent a new persona every time he was asked.

mirror-polished stainless steel with transparent color coating121 x 143 x 45 inches  x x cm © Jeff Koons5 unique versions (Blue, Magenta, Yellow, Orange, Red)1994-2000

Warhol had his first commercial hit with Chelsea Girls . Many critics find its disjointed structure and disdain for cinematic technique an overbearing put-on. Devotees of underground movies, however, have applauded Warhol's use of twin screens as well as both black and white and color film. Warhol attributed this twin usage to the fact that he "finally had enough money for color film."

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The origins of pop art in North America developed differently from Great Britain. [3] In the United States, pop art was a response by artists; it marked a return to hard-edged composition and representational art . They used impersonal, mundane reality, irony , and parody to "defuse" the personal symbolism and " painterly looseness" of abstract expressionism . [4] [6] In the ., some artwork by Larry Rivers , Alex Katz and Man Ray anticipated pop art. [7]

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Characteristics:
-brings back the subject
-questions art as a commodity and as a unique form
-everyday subject matter
-breaks down the barriers between high and low art

In attempt to bring art back into American daily life, the Pop-art movement depicted elements of popular culture by using common everyday objects, chiefly advertising and product packaging, television and comic strips. The images are portrayed with a blend of humour, criticism and irony. Through this, the movement ascertained the position of art into everyday and contemporary life. It assisted in decreasing the gap between "high art" and "low art" and abolished the distinction between fine art and commercial art methods. The Pop-art movement rebuffed the abstract style because of its cultured? And aristocratic nature. (World Wide Art Resources 2009)

Yet by the late 1950s and early 1960s, a “cultural revolution” was underway, led by activists, thinkers, and artists who sought to rethink and even overturn what was, in their eyes, a stifling social order ruled by conformity. The Vietnam War incited mass protests, the Civil Rights Movement sought equality for African Americans, and the women’s liberation movement gained momentum.


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thesis on pop art
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