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Literature review - Wikipedia, Literature review on sales promotion

Literature review on sales promotion

Literature can be classified according to whether it is fiction or non-fiction , and whether it is poetry or prose . It can be further distinguished according to major forms such as the novel , short story or drama ; and works are often categorized according to historical periods or their adherence to certain aesthetic features or expectations ( genre ).

Generally, the purpose of a review is to analyze critically a segment of a published body of knowledge through summary, classification, and comparison of prior research studies, reviews of literature, and theoretical articles.

It is always invaluable to read the literature reviews in other theses. These will provide possible structural models for your own literature review. The UNSW library now has many theses available on-line, so it is easy to locate examples of current theses in your area of research. Check out the UNSW library website for the  Australian Digital Thesis program . Another useful strategy is to examine how literature reviews are undertaken in journal articles, although these are generally much shorter.

What is a literature review? What purpose does it serve in research? What should you expect when writing one? Find out here

Literature reviews provide a critical overview of a range of sources (literature) on a particular topic. This is often done in the context of a larger study, to provide a solid foundation for further research.

When readers come to your assignment, dissertation, or thesis, they will not just assume that your research or analysis is a good idea; they will want to be persuaded that it is relevant and that it was worth doing. They will ask questions such as:

The conclusion summarizes all the evidence presented and shows its significance. If the review is an introduction to your own research, it highlights gaps and indicates how previous research leads to your own research project and chosen methodology. If the review is a stand-alone assignment for a course, it should suggest any practical applications of the research as well as the implications and possibilities for future research.

Wrong! The “literature” of a literature review refers to any collection of materials on a topic, not necessarily the great literary texts of the world. “Literature” could be anything from a set of government pamphlets on British colonial methods in Africa to scholarly articles on the treatment of a torn ACL. And a review does not necessarily mean that your reader wants you to give your personal opinion on whether or not you liked these sources.

Literature reviews are often published as scholarly articles, books, and reports. Here is an example of a recent literature review published as a scholarly journal article:

A literature review helps you create a sense of rapport with your audience or readers so they can trust that you have done your homework. As a result, they can give you credit for your due diligence: you have done your fact-finding and fact-checking mission, one of the initial steps of any research writing.

The study was conducted at Parisons Roller Flour Mills Private Limited with an attempt to analyses working capital management.... ...

A literature review shows your readers that you have an in-depth grasp of your subject; and that you understand where your own research fits into and adds to an existing body of agreed knowledge.

I am happy to meet with if you have any questions or need additional guidance or help. This is a great way to get in-depth research assistance on locating articles, evaluating information, selecting a research subject, citation construction, and more. You can reach me via email to set up an appointment at ikorber@ , or email any questions you may have. 

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A literature review may be a stand alone work or the introduction to a larger research paper, depending on the assignment.  Rely heavily on the guidelines your instructor has given you.

Shields and Rangarajan (2013) distinguish between the process of reviewing the literature and a finished work or product known as a literature review. [5] : 193–229 The process of reviewing the literature is often ongoing and informs many aspects of the empirical research project. All of the latest literature should inform a research project . Scholars need to be scanning the literature long after a formal literature review product appears to be completed.

By reviewing other literature in your subject area, you can see what did and didn’t work for other researchers. It also allows you to demonstrate that you have a good understanding of the key published work in the field.


Literature review on sales promotion

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Literature Reviews - The Writing Center

What is a Literature Review? - Explorable.com

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literature review on sales promotion
literature review on sales promotion

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