Elements of a Business Plan | Business Strategy, Business plan contents page sample
Business plan contents page sample
The business description usually begins with a short description of the industry. When describing the industry, discuss the present outlook as well as future possibilities. You should also provide information on all the various markets within the industry, including any new products or developments that will benefit or adversely affect your business.
The statement should be kept short and businesslike, probably no more than half a page. It could be longer, depending on how complicated the use of funds may be, but the summary of a business plan, like the summary of a loan application, is generally no longer than one page. Within that space, you'll need to provide a synopsis of your entire business plan. Key elements that should be included are:
Business plans normally look forward in time for a period of one to three years to a "planning horizon," which moves forward periodically with reviews and updates. Business plans for different organizations will differ somewhat in content and structure, but most are designed to address two fundamental kinds of questions:
So what's included in a business plan, and how do you put one together? Simply stated, a business plan conveys your business goals, the strategies you'll use to meet them, potential problems that may confront your business and ways to solve them, the organizational structure of your business (including titles and responsibilities), and finally, the amount of capital required to finance your venture and keep it going until it breaks even.
The importance of using the contents list as a guide when writing a business plan cannot be overstated. It is your road map . Try going on a long journey without a good map and see what happens - you take wrong turns, you drive into blind alleys, you get lost, you waste time, you have to double back, you miss short cuts and, in the end, you may never get to your destination. A similar outcome could apply if you attempt to write a plan without first compiling a detailed contents list.
· This chapter walks you through what your business plan will consist of and what the introductory components will be with some general guidelines.
Keep it short and to the point, that means making it no longer than 15-20 pages. Your appendix can house all of the other documents you deem essential.
The marketing plan offers a unique opportunity for a productive discussion between employees and leaders of an organization. It provides good communication within the company. The marketing plan also allows the marketing team to examine their past decisions and understand their results in order to better prepare for the future. It also lets the marketing team to observe and study the environment that they are operating in. 
The format may change depending on the audience and the life-cycle of the nonprofit. For instance, the plan could be for a start-up nonprofit, a mature or declining nonprofit, or even a nonprofit in the midst of a turn-around. Here is a typical outline of a business plan:
Internally focused business plans target intermediate goals required to reach the external goals. They may cover the development of a new product, a new service, a new IT system, a restructuring of finance, the refurbishing of a factory or a restructuring of the organization. An internal business plan is often developed in conjunction with a balanced scorecard or a list of critical success factors. This allows success of the plan to be measured using non-financial measures. Business plans that identify and target internal goals, but provide only general guidance on how they will be met are called strategic plans .
A. Company Name
C. Contact Person
D. Address and Phone Number
E. Date and State of Incorporation
F. Confidentiality and Nondisclosure Statement
The business plan is termed by different names by its different intended interest audience. For example, when presented to a bank, it may be called ‘loan proposal.’ a venture capital group might call it the ‘venture plan’ or ‘investment prospects’ and a common man may term it ‘project report.’ Let it be called by any name, its basic purpose is the same, . to serve as a road-map in setting up a business enterprise.
Financial data is always at the back of the business plan, but that doesn't mean it's any less important than up-front material such as the business concept and the management team.
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Contents of a Written Business Plan - FindLaw
Business plan - Wikipedia
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business plan contents page sample
business plan contents page sample