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Communication An Important Tool English Language Essay, Communication tools essay

Communication tools essay

Emirates has established its corporate image as a reputable and affordable airline providing high quality service and winning many airline awards including Best Airline of the year awards for two consecutive years in 2001 and 2002 as well as the Best in-flight entertainment award in 2010.( Skytrax, 2010).

Communication is defined as the process of creating and exchanging thoughts, ideas and emotions from one person to another. It involves understanding between the sender of these concepts and the receiver (Guo & Sanchez, 2005). Essentially, communication maintains healthy relations in the workplace. This makes it the cornerstone of trust establishment among teams which improves their productivity and performance. In this paper, the topic of workplace communication will be discussed comprehensively. Different applicable types of communication will be looked into besides discussing ways in which communication in the workplace can be improved to enhance organizational productivity.

Yet with the increase of email and working with people in remote places, delivering clear and persuasive communication is becoming more and more important. The trend is away from direct, one-on-one communication because people do not have to be face-to-face any more when they work together.

Communication is a very important tool in a human live. It is an essential requirement in this world to survive. We can look back in the times of ignorance when no language was developed even than communication existed in form of sign language and other forms. It is impossible for any educational institute, organization or domestic life to exist without it.

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Aligning your communications and organisational objectives will also help to reinforce the importance and relevance of communications and thereby make a convincing case for the proper resourcing of communications activity within your organisation.

Marketing communications takes four forms - advertising, sales promotion, personal selling and publicity. These must be formulated within a co-ordinated marketing communications plan. If there is more than one target market then there will need to be more than one communications programme. Like all other elements of the marketing mix, it must be tuned to the characteristics and needs of the target market.

The useful developmental messages are conveyed to the target groups through various communication approaches. This helps masses in acquiring new knowledge required for coping with fast changing society.


Effective communication requires tools and planning. In this session, we will discuss those tools, as well as planning guidelines, to facilitate this key element of your business, communication. The following discussion will be grouped into:


Communication tools essay

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communication tools essay
communication tools essay

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